Social Media Management Services

Social Media Management

My social media management services are designed to provide businesses with a consistent, professional, and engaging online presence while allowing owners to focus on running their business. Posting consistently is essential for engaging your current customer base, reminding them that your business exists, and attracting new customers through ongoing visibility and brand awareness.

I believe social media should be fun — a genuine reflection of your business, its personality, and what makes it stand out. It shouldn't feel like a chore or a generic checklist of posts; it should feel like you. My clients love working with me because we take the seriousness out of the process while still showcasing your business at its best.

This service is particularly well-suited for small businesses that understand the importance of social media but do not have the time, capacity, or in-house resources to manage it effectively. It is also an excellent option for companies working with limited marketing budgets who still want a high-quality, consistent social media presence.

Monthly Investment

This is a comprehensive, full-service management package. You're investing in the entire process — strategy, planning, content creation, editing, scheduling, and ongoing account management — not a price per post. The deliverables listed below give you a sense of what's included in that scope; they're part of a bigger, comprehensive service, not line items priced on their own.

Pricing starts at $550/month. After a call to understand the nature of your business, your goals, and the scope of work involved, I'll create a custom package that fits your needs and budget.

Email me at middlechildvintage1@gmail.com to set up a discovery call and get your quote.

A one-time $100 onboarding fee applies at the start of every new partnership. This covers initial research into your business, account and brand setup, mileage, and an initial meeting to discuss your goals — all of which begins before any content goes live. Additional mileage fees may apply depending on client location.

If you have a specific budget in mind, I'd be happy to chat and discuss what's possible within it.

What This Service Is (and Isn't)

To set clear expectations: this is a social media content and strategy service, focused specifically on Instagram and TikTok. I create content and develop the best strategy to showcase you and your business on those platforms. I'm not a full marketing or advertising expert, and I'm not a branding expert — this service doesn't include broader marketing strategy, paid ad campaigns, SEO, email marketing, or branding packages (logos, brand guidelines, visual identity development, etc.). If those are things your business needs, I'm happy to talk about how social media fits into your bigger picture, but it's not what this service covers.

Who This Service Is For

This service is ideal for small businesses that recognize the importance of maintaining an active and strategic social media presence but do not have the time, capacity, or internal team to manage it consistently.

It is best suited for business owners who want to stay visible online, engage their existing customer base, and attract new customers through regular, high-quality content — without needing to handle the day-to-day demands of content creation, posting, and engagement.

It is also designed with budget-conscious businesses in mind. Compared to many social media management agencies, which typically charge anywhere from $1,500 to $5,000+ per month depending on scope, content volume, and level of strategy involved, this service offers a more accessible entry point while still maintaining a high standard of content creation and account management.

How It Works — Getting Started

The first 1–2 weeks of any new partnership are spent on research, planning, and building out your content calendar and initial assets. This groundwork happens before your first live post, and is included as part of the package from day one — billing begins when this work begins, not when posting begins.

As part of the monthly service, I visit your business location once per month to capture photo and video content for use across your social media channels.

Following the content session, all assets are professionally edited and transformed into engaging social media content tailored to your brand, audience, and business objectives.

A customized monthly content calendar is then developed, including post scheduling and professionally written captions for your review and approval prior to publication.

Once approved, I manage the execution of the content strategy, including:

• Content scheduling and publishing
• Ongoing account activity and engagement monitoring
• Story content creation and posting
• Promotion of scheduled content through Stories
• Consistent posting to support growth, visibility, and engagement

What's Included in the Base Package

• Up to 2 Reels or Carousel Posts per week
• 2 Static Posts per week
• 2–5 Story posts per week
• A minimum of 4 days of content publishing per week

These are guidelines reflecting the scope of the base package and will vary based on your business's needs. Content volume can be customized through a tailored package — additional creation and posting can be accommodated beyond the base scope.

Additional Support

Clients have access to ongoing support for time-sensitive communications, included as part of the monthly management service:

• Holiday and special event hours
• Limited-time promotions and sales
• Business announcements
• Last-minute marketing initiatives

Requests outside the base package scope (extra revisions beyond what's outlined, rush turnarounds, or added deliverables) will always be discussed and agreed on together before being taken on.

Client Responsibilities

Clients maintain full ownership and control of their social media accounts and continue to manage direct messages, customer inquiries, and customer service communications. My role is to ensure a consistent and strategic content presence that supports your brand and business goals.

For businesses in specialized fields — healthcare, wellness, and other licensed or technical industries, for example — some collaboration is required to ensure content is accurate. I am a social media specialist, not an expert in your field, so content involving specific advice, techniques, or claims within your area of expertise needs your input and review to make sure it's correct. This is a partnership: I bring the content strategy and execution, and you bring the subject-matter expertise your industry requires.

Service-based businesses more broadly also require a level of support and involvement from the client — since the service itself, rather than a physical product, is what's being showcased, your input, availability, and participation are part of what makes the content possible. The exact level of involvement needed depends on the type of content requested, as well as what you want to showcase — for example, if you want to be featured as the founder or want content that shares advice or expertise, that requires your direct collaboration to create.

For retail, food, and beverage businesses, content can typically be created around your products directly — showcasing what you offer doesn't require the same level of specialized input, so this collaboration is generally more hands-off for you.

Why Work With Me, Not an Agency

I'm not an agency — I'm an independent business owner, and that's intentional. When you work with me, you're working directly with the person creating your content, not passed between account managers or a rotating team who don't know your business.

That means:

• Direct communication — you're always talking to the person actually doing the work, not a middleman relaying your feedback
• Personal investment — your business's success reflects directly on mine, so I'm genuinely invested in getting it right, not managing you as one account among hundreds
• Consistency — the same person who learns your brand, your voice, and your goals is the one creating your content every time
• Flexibility — as an independent owner, I can adapt my process to fit your business, rather than fitting you into a rigid agency system

This is also part of why I'm able to offer accessible pricing without the overhead agencies carry — you're getting dedicated, hands-on work at a fraction of typical agency rates.

Not ready for ongoing monthly management yet, but want your page to look professional and feel like it has momentum? This one-time package is designed to get your social media off the ground — and give you a taste of what a consistent, professional presence looks like before committing to full monthly management.

Investment: $1000, one-time

What's Included:

• One full day on-site to capture photo and video content
• A curated gallery of photos to use across your page going forward
• 4 professionally edited reels, ready to post
• Guidance on content strategy tailored to your business and goals
• Support setting up or refreshing your page
• Help creating introduction posts to (re)introduce your business to your audience

This package is intended as a starting point, not an ongoing service — it gives your page a strong foundation, but it isn't a substitute for the consistency and strategy that comes with monthly management. All assets are provided within 30 days of your content day. If you decide to move into a monthly package within 30 days of your starter package, your onboarding fee will be waived, since much of that groundwork will already be done.

Payment is due in full prior to your content day to confirm your booking.

Commitment

A minimum three-month commitment is required for all social media management clients. This allows sufficient time to develop a cohesive content strategy, establish consistency, and achieve measurable results.

Brands I Have Managed:

• Norfolk Juice Co
• Aloha Cafe & Juice Bar
• Main Fabric
• Life in Motion Clinic
• Tessi & Co (retail, now closed)
• Middle Child Vintage
• The Thrifters Club (@the.thrifters.club)

Industries Currently Served: ✔ Food & Beverage ✔ Retail & E-Commerce ✔ Fabric & Sewing Industry ✔ Wellness & Healthcare ✔ Local Service Businesses

Ready to get started? Email me at middlechildvintage1@gmail.com to set up a discovery call and get your quote.